{"id":2412,"date":"2019-12-12T15:17:25","date_gmt":"2019-12-12T15:17:25","guid":{"rendered":"http:\/\/sakwinetravel.com\/?p=2412"},"modified":"2025-09-23T09:42:55","modified_gmt":"2025-09-23T09:42:55","slug":"events-mendoza-wineries","status":"publish","type":"post","link":"https:\/\/sakwinetravel.com\/es\/blog\/eventos-mendoza-bodegas\/","title":{"rendered":"Eventos en Mendoza en las bodegas"},"content":{"rendered":"

Hasta no hace mucho, el enoturismo y la organizaci\u00f3n de eventos en bodegas de Mendoza, se limitaba a una visita b\u00e1sica o a una simple cata de vinos.<\/p>\n\n\n\n

Reci\u00e9n por el a\u00f1o 2005 Mendoza se apunt\u00f3 en el mapa del grupo de las grandes capitales del vino, y entonces, muchas bodegas comenzaron a considerar el enoturismo como algo mucho m\u00e1s valioso que una simple \"herramienta de marketing para promocionar sus marcas\".<\/p>\n\n\n\n

A\u00f1o tras a\u00f1o, las bodegas han ido explorando nuevas estrategias de posicionamiento con el objetivo de fidelizar a sus clientes a trav\u00e9s de acciones de marketing como eventos fr\u00edos \"en los vi\u00f1edos\".
<\/p>\n\n\n\n

En el pasado, la mayor\u00eda de los eventos en Mendoza, sol\u00edan tener lugar en espacios urbanos como salones de hoteles o as\u00ed. Hoy en d\u00eda tienen lugar al aire libre, en un entorno natural dado por los vi\u00f1edos y enmarcado por la impresionante cordillera de los Andes. En la actualidad, se puede utilizar cualquier zona de tanques de fermentaci\u00f3n o antiguas bodegas para crear lugares acogedores y de ambiente animado adecuados para este fin.<\/p>\n\n\n\n

Hoy en d\u00eda, los eventos en las bodegas de Mendoza van desde conferencias y reuniones de negocios hasta conciertos de m\u00fasica o acontecimientos deportivos y art\u00edsticos.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Algunos eventos en bodegas de Mendoza.
<\/h2>\n\n\n\n

Rally de coches cl\u00e1sicos por las carreteras del vino.<\/strong><\/h3>\n\n\n\n

El tradicional rally que tiene lugar durante la \u00e9poca de la vendimia. Recorre desde la ciudad de Mendoza los caminos del vino. Es probablemente uno de los eventos pioneros en bodegas organizado por los hermanos Pulenta. propietarios de la emblem\u00e1tica bodega Pulenta.
<\/p>\n\n\n\n

Los conciertos de m\u00fasica cl\u00e1sica por los caminos del vino.<\/strong><\/h3>\n\n\n\n

En las \u00faltimas dos d\u00e9cadas, durante el mes de abril, el Ministerio de Cultura organiza estos conciertos a lo largo de la provincia de Mendoza. Los sonidos de viol\u00edn, piano, bandone\u00f3n, guitarras y bailarines de tango se dan cita \u00edntegramente en bodegas \u00edconos como Salentein, Catena Zapata, Dante Robino y Caro entre otras.<\/p>\n\n\n\n

El evento global incluye unos 70 conciertos y exposiciones art\u00edsticas con artistas de renombre. Aparte de esto, hay un fin solidario detr\u00e1s, por lo que las entradas se obtienen entregando envases de leche en polvo para el banco de alimentos.
<\/p>\n\n\n\n

La feria del vino de Chachingo <\/strong><\/h3>\n\n\n\n

Este evento tiene lugar en la regi\u00f3n de Maip\u00fa cada noviembre. Se trata de un evento vitivin\u00edcola con m\u00e1s de 60 bodegas incluyendo peque\u00f1os productores. Este evento, organizado por Casa Vigil, ofrece un espacio de encuentro para experimentar la diversidad de los vinos argentinos. Tambi\u00e9n se sirve deliciosa comida local acompa\u00f1ada de espect\u00e1culos musicales e incluso la posibilidad de participar en la subasta. Adem\u00e1s, colabora con la biblioteca hist\u00f3rica de San Mart\u00edn y las escuelas locales de la zona.
<\/p>\n\n\n\n

La roca del vino<\/strong><\/h3>\n\n\n\n

Durante la vendimia en marzo, la bodega Monteviejo es el lugar perfecto para la festival de rock del vino<\/a>. Este evento al atardecer transcurre en los vi\u00f1edos, se lleva a cabo en el coraz\u00f3n de la regi\u00f3n vitivin\u00edcola m\u00e1s destacada de Argentina. Se realiza tambi\u00e9n en el Valle de Uco como otros importantes eventos. Es un evento divertido y cool que congrega a amigos, fan\u00e1ticos del rock y del vino auspiciado por el ministerio de turismo.
<\/p>\n\n\n\n

Eventos saludables en los vi\u00f1edos<\/h2>\n\n\n\n

Las acciones saludables son tambi\u00e9n una de las herramientas m\u00e1s interesantes para que las bodegas creen nuevas experiencias. Adem\u00e1s, para mostrar la marca mientras interact\u00faan con consumidores y clientes potenciales. El vino combinado con el bienestar f\u00edsico y espiritual parece la combinaci\u00f3n perfecta. La oferta incluye clases de yoga, meditaci\u00f3n y momentos de relax. Por supuesto, en los vi\u00f1edos con incre\u00edbles puestas de sol y atardeceres enmarcados por la cordillera de los Andes.<\/p>\n\n\n\n

La experiencia Ribera Run en la Regi\u00f3n del Duero de Espa\u00f1a, llegar\u00e1 al Valle de Uco la pr\u00f3xima semana. La famosa marat\u00f3n combina el esp\u00edritu del running con el entorno natural y \u00fanico de Tunuy\u00e1n. Obviamente, \u00a1tambi\u00e9n los vinos con la cultura y el patrimonio hist\u00f3rico del lugar! <\/p>\n\n\n\n

Al sur de Mendoza, en el Valle de San Rafael, la bodega Bianchi celebra cada a\u00f1o su tradicional marat\u00f3n.<\/p>\n\n\n\n

Parece que la organizaci\u00f3n de eventos en las bodegas no tiene l\u00edmites y es una nueva tendencia a seguir.
<\/p>\n\n\n\n

\u00bfQu\u00e9 ser\u00e1 lo pr\u00f3ximo en la industria vitivin\u00edcola?<\/strong><\/h2>\n\n\n\n

Seguramente, depender\u00e1 de la din\u00e1mica del mercado. Pero, aseguramos que la cultura del vino puede estar unida a casi cualquier tipo de evento en Mendoza. En todas partes.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Not long ago, the wine tourism and the organization of events in wineries of Mendoza, was only limited to a basic visit or just a wine tasting. Just by the year 2005 Mendoza was pointed in the map of the great wine capitals group, and then, many wineries began to consider enotourism as something much 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